Beyond the Click: The New ROI of Search in 2026

Beyond the Click: The New ROI of Search in 2026

Feb 23, 2026

For decades, the “Click-Through Rate” (CTR) was the undisputed king of SEO metrics. If a user didn’t land on your website, the search was considered a failure. but as we navigate the digital landscape of 2026, the traditional marketing funnel has been...